Muskoka Magazine is the magazine for Muskoka cottagers, residents and frequent visitors – people who enjoy the district’s unique lifestyle and care about its future. Reaching subscribers at their home residence, Muskoka Magazine provides coverage of fascinating people, things to see and do, special places, and current issues facing those with an interest in Muskoka. Contemporary in design, every issue is a must-read which combines outstanding feature journalism and superb photography to offer readers an in-depth look at Muskoka.
AVERAGE DISTRIBUTION:
14,015 copies (6-month period ending August 2007)
ISSUE DATES:
March/April, May, June, July, August, September,
October, Winter (December/January).
Collectors’ Editions:
February - Interior Design; November - Taste of Muskoka.
2008 NET ADVERTISING RATES:
| 1X-2X | 3X-5X | 6X-7X | 8x+ | |
|---|---|---|---|---|
| Full Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 1/5 Page 1/6 Page 1/8 Page 1/12 Page 1/16 Page |
$ 1,733 1,360 1,081 764 595 485 434 348 249 196 |
$ 1,415 1,110 880 623 486 396 353 284 202 160 |
$ 1,226 944 749 531 414 338 300 242 171 136 |
$ 1,102 867 688 487 379 311 275 221 157 125 |
| Directory | ||||
| 1/6 Page 1/8 Page 1/12 Page 1/16 Page |
434 348 249 196 |
353 284 202 160 |
300 242 171 136 |
275 221 157 125 |
| Covers | ||||
| Outside Back-Full Inside Front/Back N.B. Cover ads include full color |
3,076 2,769 |
2,510 2,259 |
2,136 1,923 |
1,961 1,764 |
| Spot Color Process Color |
110 270 |
1x Full Page 1x Full Page |
||
| Color Pricing for proportional sizes available on request | ||||
DISCOUNTS:
Pre-press Discount: 10 percent
A pre-press discount off the black and white advertising rates is provided for advertisements which are computer-generated electronic files. Computer-generated electronic files must be compatible with equipment and software used by Muskoka Magazine (Macintosh computers, using Quark Xpress or Adobe Acrobat).
Repeat Ad Discount:
Advertisers, who repeat the same ad (NO COPY CHANGES), are also entitled to receive the above-noted Pre-press Discount on the second and subsequent insertions.
Prepayment Discount: 5 percent
Prepayment discounts require payment to be received on or before publication date. For advertisers receiving a frequency discount, payment must be made by post-dated cheques, VISA or Mastercard.
N.B. National Advertising Rates Available
on Request
Gst #873115091RT
Featuring a full-colour 80 lb. coated stock cover, Muskoka Magazine is printed on Premium 35 lb. stock with full colour throughout.
FORMAT AND SPECIFICATIONS:
| Trim Size: Type Page: |
10 1/2 inches X 13 1/4 inches 9 1/2 inches X 12 1/4 inches |
|
| Advertising Dimensions: | ||
|---|---|---|
| Full Page 2/3 Page H 2/3 Page V 1/2 Page H 1/2 Page V 1/3 Page S 1/3 Page V 1/4 Page S 1/4 Page V 1/5 Page S 1/6 Page H 1/6 Page V 1/12 Page S 1/8 Page H 1/8 Page V 1/16 Page S |
9 1/2 inches X 12 1/4 inches 9 1/2 inches X 8 inches 6 1/4 inches X 12 1/4 inches 9 1/2 inches X 6 inches 4 5/8 inches X 12 1/4 inches 6 1/4 inches X 6 inches 3 inches X 12 1/4 inches 4 5/8 inches X 6 inches 2 3/16 inches X 12 1/4 inches 4 5/8 inches X 4 7/8 inches 6 1/4 inches X 2 7/8 inches 3 inches X 6 inches 3 inches X 2 7/8 inches 4 5/8 inches X 2 7/8 inches 2 3/16 inches X 6 inches 2 3/16 inches X 2 7/8 inches |
|
GENERAL INFORMATION:
Press-ready ads must be submitted as computer-generated electronic files (Macintosh-compatible, using Quark Xpress or Adobe Acrobat PDFs).